BIGGER ISN'T ALWAYS BETTER.
What do you get when you have under 20,000 followers on Instagram, but more than 3% engagement per media? You get what the internet has deemed the micro-influencer. Stellar content, a dedicated community, and a unique perspective... all things brands are becoming more and more attracted to.
These are the type of alignments you need to be making on your next campaigns. Don't get distracted by big impressions with no results. Instead, go after the personalities that fit your brand and align with your consumers. Pick you shots and make them count.
Below we've put together a list of 40 micro-influencers that we've either worked with, or have our eyes on for upcoming projects. We've done our research into their communities, their content and overall authenticity - all which go into successful influencer partnerships.
NEW YORK CITY
"I started this page as a creative outlet and to inspire others to make healthy choices by showing them that healthy eating is uncomplicated and can be delicious. I try to keep all of my posts as authentic as possible, and only promote brands I love and would use in my own kitchen. I think this sense of transparency is essential in forming lasting relationships with others in this community. These relationships are by far the most rewarding part of being an influencer!"
Email Alex: firstname.lastname@example.org
JACKSON & GRAHAM
"We only promote restaurants and brands that we really care about as we know from years of doing this that our followers look to us for genuine recommendations. We always try to look at things a little bit differently, looking at something from every angle to capture the most eye catching and impactful imagery possible. We pair our pictures with clever, irreverent and sometimes thought provoking writing to create a very unique voice that stands out against the noise and repetitiveness of the Food Influencer scene."
Email Jackson & Graham: email@example.com
"Honestly, I just try to have fun with it! This concept of being an influencer, and influencer marketing is still so new. It will continue to change every day. In the meantime, I try to be authentic and put out content that speaks to who I am and the brand I'm building. Oh and keep hustling. From here, the brand relationships will form naturally."
Email Em: firstname.lastname@example.org
WEST LAFAYETTE, INDIANA
"For me, developing a feeling of openness and authenticity with my platform has been really important since the get-go. I want my followers to feel like they get to know me a little more each time they read my content and see how I styled a piece of clothing. Consistency is also key in the fact that I want to make sure I'm putting out quality content continuously so that my readers always have a reason to come back. I try my best to let my true transparent, slightly sarcastic self come through in all of my posts and that has made a world of difference in my engagement."
Email Chandler: email@example.com
NEW YORK CITY
"I feel as though the connotation of an "influencer" has gotten mucky over the past year or so, but I'm lucky enough that I can spotlight brands I truly love—and sometimes make some money in the process—rather than hawk products that don't align with my aesthetic. It's important to take pride in your content, and I really enjoy engaging with my audience and seeing what they respond to. It's not just a numbers game for me. "
Email Lauren: firstname.lastname@example.org
"As a visual artist/photographer, I collaborate with brands to create visual stories unique to what they’re all about. However, I make it a point to work with brands who have reached out to me because of my content to ensure coordination. This also allows me to stay true to my own brand, regardless of who I'm working with."
Email Rick: email@example.com
“I like keeping my work simple but significant and focus on my passion for multimedia. The challenge is how do you sell yourself without selling your soul, right? I mean, getting to collaborate with brands is great, but I have to know that I can be authentic before I agree on any projects. I will not do and say things I don't know or have experienced, I only talk about things I know — that's where authenticity lives. I want people to believe in what I say and respect what I do."
Email Quan: firstname.lastname@example.org
"What I post on social media is for myself, first and foremost, because I genuinely enjoy creating and coming up with ideas to post. It's the perfect outlet to show others who I am, even if it's just a sliver of it. My feed is essentially my story from my point of view and what's great about it is that I get to control my narrative. So who I choose to collaborate has to fit in my minimal aesthetic, unapologetic voice/tone, and the overall big picture. As a creative, i'm very aware of my brand and what I stand for or not stand for. Not a lot of people can say that for themselves and i'm pretty fortunate to have that understanding. I'm not here for validation—I'm here to create and inspire."
Email Paul: email@example.com
"My 'influencer identity' is exactly the same as my identity in real life. I shoot what I like based on my taste, without purposefully aiming for a particular aesthetic, and my captions reflect my personality. It's super important to me to remain as organic as possible. I think brands are coming to find this more and more valuable, because when it comes down to it, real people like other real people."
Email Nicholas: firstname.lastname@example.org
michelle april carigma
"I'm a brand influencer, but pride myself on being a LIFE influencer. The goal isn't to just promote certain products. My goal was to inspire others physically, mentally and visually. I not only want to motivate others to live an active and healthy lifestyle, I also strive for my audience to feel limitless in all dreams and aspirations."
Email Michelle: email@example.com
new york city
"My only goal in this lifetime is to help as many other women, especially young women, understand their worth to propel them to greater things. I want to inspire others to be the best version of themselves they can be every single day, because you really never know when it's going to be your last. I feel fortunate that I have been given such a platform to express this for so many years, and as an influencer and a PERSON, I only like to align myself with brands and people who share the same values!"
Email Nicole: firstname.lastname@example.org
NEW YORK CITY
"I still find it puzzling to be considered an 'influencer.' Sometimes I don't see it at all. I just love photography and sharing the things I'm passionate about and I post hoping that others can see the same beauty in life and that moment that I see."
Email Ryan: email@example.com
"It's kind of weird thinking that I'm an "influencer" in a sense. My biggest goal is for people to know that we aren't along in this motherhood gig, we all struggle and that is Okay. I keep it simple, and I strive to connect with brands that really represents a part of me. My hope is to inspire people all around by being myself and show that you can be more than just a mother."
Email Fatima: firstname.lastname@example.org
"My goal is to interpret my lifestyle and create digital images that stand out. I want people to engage in the brands that I collaborate with and have a better perspective towards them."
Email Christian: email@example.com
"I think the thing that differentiates me from other "influencers" per say is that it's not my full-time job. I can say no to paid opportunities that I don't see fit because it's not my sole income and it's not my career objective to push products that I'm not excited about. I have far too much to promote without being paid per post. For that reason, I have no choice but to stay authentic."
Email Cyndi: firstname.lastname@example.org
"The goal has never been to influence, but rather to interpret what’s around me into a kind of mood board and share it. I’m thankful that what I put out there in the digital world - pieces of life or bits of inspiration - are met with equal amounts of creativity and genuine engagement."
Email Ali: email@example.com
"I don't think about myself as an 'influencer' as such, rather I create content to the best of my ability with brands that I truly resonate with, otherwise it just doesn't work. My aim is to keep creating digital images that inspire, and that's why I think my engagement is so high - because people follow me for my content, not because I'm me."
Email Emma: firstname.lastname@example.org