From the actual mouths of actual Influencers themselves: Read this article to figure out what faux-pas you can (and probably should) avoid when trying to befriend the next influencer you want to promote your brand, online.
Grant Legan is one of Matte Black’s favourite photographers for a myriad of reasons that we can’t even fit into this modest bio. He is also the creator of all images in this month’s issue. A pioneer of the photographer/influencer scene (he’s shot countless striking images of celebrities around the globe), Grant’s unique eye and purposeful drive stands out amongst a crowd. Read our interview with him; it’s uplifting, insightful, and oddly calming.
When I started SWIM in 2015, there were limited resources to put towards influencer marketing on social media. We work with awesome brands and it never felt right to be transactional and pay influencers for promotion. Rather, we thought about how we could develop a mutually beneficial relationship with influencers that share the same value in the brand.
Not to be all “Jerry Seinfeld Live at The Laugh Factory” with this transition, but: what’s with Instagram aesthetics, eh? Can we even break down and rank each different one, though, am I right? I mean, come on, let’s be real, does your choice in Instagram aesthetic show what type of person you are, huh?
The data to support these recent headlines is actually quite interesting.
A split divide amongst the general public is apparent (to me): Those who actually may be more informed and those who think “they’re listening….”
And no – I’m not talking about anything politically inclined. I’m talking about curated Instagram ads.
You've claimed the Instagram handle, but when is the right time to go live with the first post? Listen in to our conversation with Elena Hansen, Founder of social media marketing agency SWIM Social, for her five factors that show if your brand is ready (or not) for social media marketing.
This podcast was first published in May 2018.