SHAPE/SHIFT REPORT INFLUENCER ROUNDUP

2019'S BEST CONTENT CREATORS AND MICRO INFLUENCERS. 

 
 
 
Photo by Dustin Giallanza

Photo by Dustin Giallanza

 
 

In 2016, we shared one of the most popular articles we’ve ever published: A list of the Top 40 Micro-Influencers - bloggers, creatives and overall influential people with under 20,000 followers and over 3% engagement on their content. It blew people’s socks off, drawing in thousands of new people to our site every month.

So, why was that article so damn popular? Why has it continued to be visited so frequently? Why are we creating another one these “micro-influencer” lists to share with the world? The answer: We’ve realized that what has more impact for a brand is content itself. Specifically, the type of content that is created by theses micro-influencers. If you want to have some special content of your own and have someone else to do the heavy lifting for you, that’s what Candid Network is here for: Original content. Just for you. For the price of a stock photo. Candid works with some of the most talented micro-influencers and content creators, some of whom are actually slipped into this list. Scroll down for our latest talent roster. It’s been three years, and, well, we thought it was time we circulate a refurbished list of Influencers from a myriad of categories. Because this type of content works.

Learn more about what inspired Candid Network here.

 
 
 

WORK WITH MICRO-INFLUENCERS TO CREATE CUSTOMIZED CONTENT FOR YOUR BRAND

 
 

FASHION

 
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@_CHICADEORO

49.8K FOLLOWERS

Cool sneakers, fit pics, plants, decor — what more could you ask for?

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@MIA_COLONA

28.2K FOLLOWERS

Creative entrepreneur who just launched her first jewelry line at Urban Outfitters.

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@SILJADANIELSEN

23.2K FOLLOWERS

Norwegian living in Brooklyn with her biologist husband. Model, foodie, lover of pretty things.

 
 
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@KIMSEIDENSTICKER

12.7K FOLLOWERS

Lifestyle. Travel. Blogs with her twin sister.

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@MONICHANG

14.2K FOLLOWERS

A feel-good, youthful feed. Glossier rep.

 
 

FITNESS

 
 
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@HELLOLAURENASH

35.2K FOLLOWERS

Founder of @blackgirlinom, wellness extraordinaire, embodies black girl magic.

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@MARYBETHLARUE

36.3K FOLLOWERS

Co-founder of @rockyourbliss, foster mama, all around beautiful human.

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@SHAYLAQUINN

34.6K FOLLOWERS

Founder of #namastshay, yoga teacher. Your next gal pal.

 

LIFESTYLE

 
 
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@LOVEANDLOATHINGLA

42.8K FOLLOWERS

Queen of all fun things Los Angeles. Founder of her own clothing label.

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@CAITLINCONFIDENTIAL

17.2K FOLLOWERS

Caitlin has the perfect combo of lifestyle and personal content on her feed. Loves it.

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@SPICY.MAYO

20.9K FOLLOWERS

Blogs, body pos, NYC! Hip as f*uck. We love Yamina.

 
 
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@DANABOULOS

23.1K FOLLOWERS

DJ, Director fashionista.

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@ITSNKENGE

8.8K FOLLOWERS

Visual creative, photog on the side.

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@bethcath

15.4K FOLLOWERS

Badass woman with the most stunning, femme taste.

 

male influencers

 
 
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@timothykellyj

34.1K FOLLOWERS

From Charleston, SC. Our favorite southern boy.

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@THEKENNEDY_

20.9K FOLLOWERS

Devilishly handsome. Can rock any gear.

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@sinkthesun

47K FOLLOWERS

A ray of light on a cloudy day. New York, NY.

 
 
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@SEANABARROW

33.2K FOLLOWERS

HQ content that he art directs himself.

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@adrianmartinn

14.4K FOLLOWERS

Content creator and mega talented photographer.

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@Davecoast

79.3K FOLLOWERS

Fitness, fun, and the beach.

 

beauty

 
 
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@bondenavant

22.1K FOLLOWERS

Beauty lover & farmers market obsessed

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@evelyneslava_

10.2 FOLLOWERS

SLC Based. Content Creator and beauty obsessed.

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@melissaorons

6K FOLLOWERS

Paired down to the essentials. Brooklyn based, skincare centric.

 
 
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@mariagiannetos

9K FOLLOWERS

Chicago. In the know with all things skincare, nails, makeup, and style.

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@taraleydon

17.7K FOLLOWERS

Beauty and travel enthusiast.

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@amyserrano

41.9K FOLLOWERS

Up & coming YouTuber! Obsessed with her makeup looks.

 

foodies

 
 
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@bonnietsang

77.4K FOLLOWERS

“Pretty pictures of yummy foods”

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@sousweed

19.7K FOLLOWERS

Cannabis-Infused Recipes From An Asian American Kitchen" wtf sign me UP!

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@constancelyeating

20.8K FOLLOWERS

Constance is a gal on the go who balances fitness and an insatiable appetite.

 
 
 
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@xoxo_susel

7.2K FOLLOWERS

All things vegan, baby!

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@coffeeandcardio

19.9K FOLLOWERS

Maggie is living our dream life. Features fitness, food, and fabulous coffee.

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@alyssabrieloff

13.1K FOLLOWERS

Foodie pics meets lifestyle.

 
 

creatives

 
 
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@sonjarasula

35.8K FOLLOWERS

Founder & CEO of @UniqueMarkets @TheUniqueSpace @theuniquecamp

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@JEANNIEPHAN

76.2K FOLLOWERS

Illustrator Extraordinaire

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@KATEJEANHOLLOWELL

16K FOLLOWERS

Photos. Music. Dance.

 
 
 
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@DEVYNGALINDO

16K FOLLOWERS

Super cool photographer and director.

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@PUNODOSTRES

119.4K FOLLOWERS

Founder of @ilovecreatives and @peoplemap.co

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@4ur3lia

22K FOLLOWERS

Rad illustrator who just moved to Paris!

 
 

BODY-POS

 
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@badfatblackgirl

19.3K FOLLOWERS

Senior Entertainment Editor @nylonmag

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@ALEXMICHAELMAY

84.5K FOLLOWERS

Your virtual bff. Traveler, model, speaker, writer & creative.

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@hey.candace

9.8K FOLLOWERS

#SelfLove Advocate.
Digital Marketing, Photography & Personal Style. 

 
 

moms & dads

 
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@jeffmindell

61.5K FOLLOWERS

Dad. Creative. Hubby to @studiodiy. 

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@myepiphany

57.5K FOLLOWERS

Traveling with my Tot 
Millennial Mum. Digital Storyteller. Plant based Princess. 

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@nicarose

13K FOLLOWERS

Senior Entertainment Editor @nylonmag

 
 
 
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@baileyjulio

4.2K FOLLOWERS

Step Mom & previous foster Mom to three. Stylist at @ladyoftheriverco

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@jakes_wright

4.3K FOLLOWERS

Husband. Father. Based in Los Angeles.

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@strolLergang

3.4K FOLLOWERS

Mama of boys. Family of professional wanderlusters. You’ll be obsessed with her family!

 
 

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Contents

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SPECIAL EDITION

DUSTIN GIALLANZA

"[...] Growing up closeted and gay in a community where my identity didn’t have a place, forced my sights outside [my conservative, Christian] bubble, and I learned to observe and question everything. At that time I watched the world mostly as an observer not as a participator. I knew there were different ways of seeing and being in the world, and it was both exhilarating and terrifying to learn about them. Art became the most comfortable way I was able to interact with the world around me." Dustin Giallanza is perhaps one of the most thoughtful individuals you may ever have the pleasure of meeting. His energy is so infectious, you can tell when he’s entered a room. As you can tell, his work is breathtaking; dripping in escapism and fantasy… And he actually really gets this whole “life” thing. It’s a pleasure to get to sit down and speak with Dustin about life’s path, his process, opinions on the world, and advice about how he sets himself apart from an oversaturated photography scene.

— Interview by Gaelan Simpson, Managing Editor

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FEATURES

MATTE BLACKS MICRO-INFLUENCER round up: 2019

Why do we continue to create and share these “micro-influencer” lists with our readers, you might ask? We’ve realized that what has more impact for a brand is the content itself, the content created by theses micro-influencers. Click this article header for our latest talent roster. Because this type of content works.

— The Team at Matte Black

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FEATURES

WHY YOU SHOULD WATCH A HOLOCAUST FILM ON INSTAGRAM

On Wednesday, May 1, 2019 (Israel’s annual Holocaust Martyrs’ and Heroes’ Remembrance Day) the Instagram handle @eva.stories began posting a series of stories. Based on the actual diaries of Eva Heyman, a Hungarian teenager who perished in Auschwitz in 1944, eva.stories depicts the Nazi occupation of Hungary from the perspective of a teenage girl.

— Erna Adelson, Writer

 
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PODCAST

041 - MAINTAINING BRAND MOMENTUM WITH PARKS PROJECT

Thinking on how a brand maintains relevance in the market? Same for us, always. For this episode, we went to our friends over at Parks Project to speak on the topic. Listen in as Sevag Kazanci, Co-Founder of the brand, speaks to their approach to being a giveback brand, and 5 key things they do to maintain relevance in the market.

SESSIONS by Matte Black

 

FINDINGS

CULTURALLY AND PROFESSIONALLY RELEVANT NEWS FLOATING AROUND THAT OUR TEAM FINDS INTERESTING.

NUULY, THE NEWEST SPENDING TREND.

The world of rent-to-wear apparel is about to get a LOT bigger. Urban Outfitters is all set to launch their own take on the digital apparel rental service, Nuuly, this summer.

the NEW YORK TIMES analyses the “wife guy”

It’s a harlequinade that’s become so popular that The New York Times even did a write up about it. They talk about why it’s funny, how it’s funny, and what makes the Wife Guy actually a Bad Guy. Read it because they do a much better job at breaking things down than me. That’s why they’re The New York Times and I’m just another guy without a wife on the internet.