"Findings"

CULTURALLY AND PROFESSIONALLY RELEVANT NEWS FLOATING AROUND THAT OUR TEAM FINDS INTERESTING.

 
Photo courtesy of  URBN

Photo courtesy of URBN

nuuly, the newest spending trend.

The world of rent-to-wear apparel is about to get a LOT bigger. Urban Outfitters is all set to launch their own take on the digital apparel rental service, Nuuly, this summer. Nuuly is already positioned to be stiff competition for Rent the Runway, offering 6 pieces for $88 a month, 2 more than RTR. Renters will get to pick apparel not just from Urban Outfitters, but from it's sister companies Free People and Anthropologie (SWOON). This summer is going to be a boho-chic lover's paradise, and we're all signed up! 

Sign me up!

Read more here.

–Chase Colman, Project Manager at Matte Black

 
Image courtesy of    Rolling Stone

Image courtesy of Rolling Stone

The New York Times Analyzes The “Wife Guy”

We’re Living In The Gilded Age Of: Men Embarrassing Themselves Online. How far have you considered going to become internet famous? Massive deal: online fame. You get a blue tick on Twitter and (maybe) Instagram as well. Reckon you get to kick it with Keanu Reeves as well. You’re gifted a special button that sends Chechen strongmen to assault anyone who disagrees with you online, that sort of thing.  

And internet stardom is all fine and good and quite the accomplishment in our current late-capitalist technological hellscape, yeah. The only problem with is though is it’s far easier to become internet famous for all the wrong reasons rather than all the right reasons. Which brings us to the Wife Guy. What’s a Wife Guy? Well, a Wife Guy is simply: a guy who loves his wife. And who can’t stop posting online content about it. 

Nothing bad about that, though, right? Wrong. See, the Wife Guy loves his wife. But he showcases this love for everyone on the internet for attention in a holier-than-thou sort of way. By purposely drawing attention to his wife the Wife Guy also draws attention to himself. And that’s the issue. The Wife guy loves his wife, sure. But he also loves himself a little more. It’s a nuanced form of modern toxic masculinity and all very “Look at me!” behavior. Thankfully loads of people online are smart enough to see right through it all and mock them. The result? Well, one of the most entertaining sideshows on the internet. 

It’s a harlequinade that’s become so popular that The New York Times even did a write up about it. They talk about why it’s funny, how it’s funny, and what makes the Wife Guy actually a Bad Guy. Read it because they do a much better job at breaking things down than me. That’s why they’re The New York Times and I’m just another guy without a wife on the internet. 

Your favorite new niche internet humor: here

–James Royce, Writer

Contents

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SPECIAL EDITION

DUSTIN GIALLANZA

"[...] Growing up closeted and gay in a community where my identity didn’t have a place, forced my sights outside [my conservative, Christian] bubble, and I learned to observe and question everything. At that time I watched the world mostly as an observer not as a participator. I knew there were different ways of seeing and being in the world, and it was both exhilarating and terrifying to learn about them. Art became the most comfortable way I was able to interact with the world around me." Dustin Giallanza is perhaps one of the most thoughtful individuals you may ever have the pleasure of meeting. His energy is so infectious, you can tell when he’s entered a room. As you can tell, his work is breathtaking; dripping in escapism and fantasy… And he actually really gets this whole “life” thing. It’s a pleasure to get to sit down and speak with Dustin about life’s path, his process, opinions about the world, and advice on how he sets himself apart from an oversaturated photography scene.

— Interview by Gaelan Simpson, Managing Editor

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FEATURES

MATTE BLACKS MICRO-INFLUENCER round up: 2019

Why do we continue to create and share these “micro-influencer” lists with our readers, you might ask? We’ve realized that what has more impact for a brand is the content itself, the content created by theses micro-influencers. Click this article header for our latest talent roster. Because this type of content works.

— The Team at Matte Black

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FEATURES

WHY YOU SHOULD WATCH A HOLOCAUST FILM ON INSTAGRAM

On Wednesday, May 1, 2019 (Israel’s annual Holocaust Martyrs’ and Heroes’ Remembrance Day) the Instagram handle @eva.stories began posting a series of stories. Based on the actual diaries of Eva Heyman, a Hungarian teenager who perished in Auschwitz in 1944, eva.stories depicts the Nazi occupation of Hungary from the perspective of a teenage girl.

— Erna Adelson, Writer

 
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PODCAST

041 - MAINTAINING BRAND MOMENTUM WITH PARKS PROJECT

Thinking on how a brand maintains relevance in the market? Same for us, always. For this episode, we went to our friends over at Parks Project to speak on the topic. Listen in as Sevag Kazanci, Co-Founder of the brand, speaks to their approach to being a giveback brand, and 5 key things they do to maintain relevance in the market.

SESSIONS by Matte Black

 

FINDINGS

CULTURALLY AND PROFESSIONALLY RELEVANT NEWS FLOATING AROUND THAT OUR TEAM FINDS INTERESTING.

NUULY, THE NEWEST SPENDING TREND.

The world of rent-to-wear apparel is about to get a LOT bigger. Urban Outfitters is all set to launch their own take on the digital apparel rental service, Nuuly, this summer.

the NEW YORK TIMES analyses the “wife guy”

It’s a harlequinade that’s become so popular that The New York Times even did a write up about it. They talk about why it’s funny, how it’s funny, and what makes the Wife Guy actually a Bad Guy. Read it because they do a much better job at breaking things down than me. That’s why they’re The New York Times and I’m just another guy without a wife on the internet.