CULTURALLY AND PROFESSIONALLY RELEVANT NEWS FLOATING AROUND THAT OUR TEAM FINDS INTERESTING.
nuuly, the newest spending trend.
The world of rent-to-wear apparel is about to get a LOT bigger. Urban Outfitters is all set to launch their own take on the digital apparel rental service, Nuuly, this summer. Nuuly is already positioned to be stiff competition for Rent the Runway, offering 6 pieces for $88 a month, 2 more than RTR. Renters will get to pick apparel not just from Urban Outfitters, but from it's sister companies Free People and Anthropologie (SWOON). This summer is going to be a boho-chic lover's paradise, and we're all signed up!
Sign me up!
Read more here.
–Chase Colman, Project Manager at Matte Black
The New York Times Analyzes The “Wife Guy”
We’re Living In The Gilded Age Of: Men Embarrassing Themselves Online. How far have you considered going to become internet famous? Massive deal: online fame. You get a blue tick on Twitter and (maybe) Instagram as well. Reckon you get to kick it with Keanu Reeves as well. You’re gifted a special button that sends Chechen strongmen to assault anyone who disagrees with you online, that sort of thing.
And internet stardom is all fine and good and quite the accomplishment in our current late-capitalist technological hellscape, yeah. The only problem with is though is it’s far easier to become internet famous for all the wrong reasons rather than all the right reasons. Which brings us to the Wife Guy. What’s a Wife Guy? Well, a Wife Guy is simply: a guy who loves his wife. And who can’t stop posting online content about it.
Nothing bad about that, though, right? Wrong. See, the Wife Guy loves his wife. But he showcases this love for everyone on the internet for attention in a holier-than-thou sort of way. By purposely drawing attention to his wife the Wife Guy also draws attention to himself. And that’s the issue. The Wife guy loves his wife, sure. But he also loves himself a little more. It’s a nuanced form of modern toxic masculinity and all very “Look at me!” behavior. Thankfully loads of people online are smart enough to see right through it all and mock them. The result? Well, one of the most entertaining sideshows on the internet.
It’s a harlequinade that’s become so popular that The New York Times even did a write up about it. They talk about why it’s funny, how it’s funny, and what makes the Wife Guy actually a Bad Guy. Read it because they do a much better job at breaking things down than me. That’s why they’re The New York Times and I’m just another guy without a wife on the internet.
Your favorite new niche internet humor: here.
–James Royce, Writer