MEDMEN x SPIKE JONZE
MedMen has taken a pause from dominating LA’s billboard scene (perhaps not, actually) and is now tickling everyones brains with potent advertising, projected through their screens. Spike Jonze collaborated with the brand and directed a video short for them, highlighting America’s complex and controversial relationship with Cannabis.
Taking us from George Washington’s early hemp discoveries, to the harsh sentences (25 years in prison, harsh) that cannabis has caused families to this very day, MedMen does it again with an Ad that captivates your attention and advocates for the legalization of marijuana. Welcome to the New Normal.
Watch it here.
–Gaelan Simpson, Managing Editor
No Way A Football Zine Would Win A Top Design Award, Right?
How one designer with no formal education created one of the greatest matchday programs of all time.
How is it something can change for the better when you didn’t even realize it needed changing in the first place? This is the question West Bromwich Albion F.C. fans were scratching their heads about while thumbing through the Albion News at the start of the 1969 season. For as long as memory served, the Albion News was like every other football (soccer, I know, and I don’t care) match day program across England: meh. Straight to the point, served up basic stats and was, well, boring. Created with little attention and equally treated as such by readers.
But then the 1969-1970 season came about. And with it, the club’s off-season hiring of designer John Elvin. John’s previous work designing posters of footballers out of his home in London caught West Brom’s attention. Specifically, his unique eye for imagery and typography. The club figured their program couldn’t get much worse than it already was. So, hiring a passionate football-head without much agency experience didn’t seem like a serious gamble. And it wasn’t. In fact, it absolutely worked in their favor.
Before John’s takeover, Albion News came near the bottom in the annual program poll conducted by Soccer Star magazine. The 1969-1970 season after his hiring? Right on top. Pop-art patterns. Massive photo portraits. Mental typography. John swooned readers with unique design features he previously only been drawing up in his home office for giggles.
Just a year after, John moved over to Coventry City F.C., who paid him a hefty sum to do up their program, Sky Blue. John transformed Sky Blue entirely. And it was his typography that really hit its stride there. Something futuristic and the stats page. Fluffy lettering around Christmas time. Big, fück-yoü German block lettering when Coventry played an international against Bayern Munich. All things that are second-nature with these sorts of publications now but were unheard of then.And it wasn’t appreciated by just fans in the stadium. In 1972, John was gifted a D&AD Award. One of the most prestigious design award around. Not the worst look for a lad with no formal education in design (forget to mention that bit before, didn't I?) making a football zine.
Much of John’s work inspired loads of design you see today. In magazines, online, or otherwise. Mundial Magazine just had a fascinating write-up about him, too. Put five minutes aside to read it all: here.
–James Royce, Office Manager at Matte Black