Findings

 
Photo courtesy of  ABC News

Photo courtesy of ABC News

Going into 2019, Famous Men Double Down on Disappointing Us

There were a lot of terrible things that happened in 2018, but one positive that came out of the year was the growing conversation around, and acknowledgement of, sexual harassment in many areas of our culture. In particular, the #metoo movement made a massive impact on the entertainment industry, exposing the lewd acts of many men. Over the holidays, videos of two of these men, Louis CK and Kevin Spacey, spread like wildfire across the Internet. In these videos, both men took very questionable (and undoubtably stupid) routes toward any form of a comeback. In this op-ed, critic Matt Zoller Seitz perfectly deconstructs how these men continue to misstep in their sad attempts to reenter the spotlight. Luckily, I think society is ready to ignore them.

Read more here.

– Jonathan Godinho, Project Manager at Matte Black

 
Example image created by Chase Colman

Example image created by Chase Colman

opinion: groundhog day branding

This seems familiar...bold accent colors, gradient pastels, ironic fonts, minimalistic logos. In the past few months, it seems like every ad I'm being fed on Instagram is for a new D2C millennial focused brand with these design blueprints. No matter what they're selling...CBD infused or sparkling water, vegan dog leashes, knitting kits, ceramic tupperware...each of these new-to-market brands have an eerily similar look and feel. In the world of digital marketing where agencies have hardfast analytics for how their branding is being received, has it gridlocked us into regurgitating what's performing well? How do we stand out in the pack and break out from what is breaking the internet? 

– Chase Colman, Brand Manager at Matte Black

057200-R1-4 copy.jpg

ARTIST FEATURE

Jace lumley

This month, we feature the ultra-charming photographer, Jace Lumley. The photos which decorate this month’s issue were captured in Rio, Brazil and Seoul, Korea: Two focal locations on his most recent travel project. His images convey a wanderlust, making us wish we were anywhere but here. With his bum in the butter, Jace’s upbeat perspective and adventurous take on life has gifted him countless opportunities. With serendipity on his side, there is no where he can’t go.

057200-R1-1 copy.jpg

FEATURE

5 stellar tips for your next pop-up

There is a lot that goes into making a pop up successful. In 2018, Self Employed, either produced, designed, staffed or operated over 12 pop ups for a variety of brands ranging from direct to consumer make up mogul Kylie Cosmetics to Ember, creators of the first ever temperature control mug. Along the way, we have learned a thing or two about what makes a pop-up retail installation successful.

057200-R1-36 copy.jpg

FEATURE

flo vitamins says: F**K PMS

Meet Bobby Bitton. He and his sister Brianna Bitton are on to something, well, huge. Meet FLO Vitamins: A revolutionary first-to-market gummy vitamin, that’s not only delicious, but it f**cking works. They swear that this ritual will lead to the end of your PMS.

057300-R1-8 copy.jpg

LISTICLE

2018-2019. a photo essay by matte black

Click this article to get to know the real heroes behind the capes.

057300-R1-33.jpg

FEATURES

how i will write about writing in 2019

I’ve been asked to write something that will inspire other creative types as they enter a new year. Something about what keeps me creative. My resolutions. This is how I quickly learn why writers dread writing. The truth is that my resolutions every year are the same: Read, write, ride. That’s all, every year.  

 

FINDINGS

GOING INTO 2019, FAMOUS MEN DOUBLE DOWN ON DISAPPOINTING US

There were a lot of terrible things that happened in 2018, but one positive that came out of the year was the growing conversation around, and acknowledgement of, sexual harassment in many areas of our culture.

opinion: groundhog day branding

This seems familiar...bold accent colors, gradient pastels, ironic fonts, minimalistic logos. In the past few months, it seems like every ad I'm being fed on Instagram is for a new D2C millennial focused brand with these design blueprints.

 

Podcast

the riff 016 - on team culture

At Matte Black, "team culture" spans beyond the weekly happy hour. Tune in as Chelsea and Micah chat through the idea of company culture, and some touch points that business leaders should consider when establishing the culture for their team.

This podcast was first published in May 2018.


Screen Shot 2018-11-20 at 12.40.48 PM.png