Issue No. 46
August 2018 —

the
impact
issue

 
 
 
 
 
Digital trend publication
blending a mix of culture,
insights and data.

A trend product by


 
 
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EDITOR'S LETTER

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Impact. 

how to make one?

 

This month we explore some more fresh talents who are nailing it.

They are bold, fearless and experimental.

The Impact Issue is showcasing platforms and people who are making a difference. It’s in the little details - not in your face. Subtle but strong. Real and meaningful.

 

Check out our features on the Engagement ring industry; a case for why Twitter is (apparently) the best social media platform to date; a half Vietnamese singer who’s done so well, she became a full-time sensation in less than a year; a photographer who’s staged shots get your brain into overdrive; and a foundation that empowers female artists on a monthly basis. 

 

These are just some of the overarching ideas that fill the issue. It’s juicy. And, by the end of it, we hope that you will feel inspired.

 

Connected.

Capable.

 

And realize that people really do notice the little things. The small incremental steps that lead to making the biggest impact.

Baby steps people. Oh, and the devil is in the details.

 

 

gaelan simpson

Managing Editor

 Image by Grace Weston

Image by Grace Weston

 
 
 
 

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Editor's Letter

 
 

"I'VE LEARNED THAT YOU HAVE TO MAKE CAREFUL CHOICES BECAUSE EVERYTHING HAS AN IMPACT. I'VE ALSO LEARNED THAT YOU CAN'T PLEASE EVERYONE IN LIFE, SO PLEASE YOURSELF AND FIGURE OUT WHAT REALLY MATTERS."

gretchen bleiler –

 
 
 
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Contents

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Dig into the issue by clicking on the titles below.

 
 

features

the subtle impact of ceremony

"When my now-husband and I decided to get married, we made the arrangements quickly and quietly. At the time, we didn’t have rings, since he insisted that I choose my own. (I had been pretty vocal about the fact that I found most engagement rings impractical). It turned out to be harder to find something that than I had anticipated: In the spirit of our egalitarian relationship, I wanted our rings to be complementary, cut from the same cloth but not identical."  

Erna interviews the founders of Ceremony, Jess and Chelsea, on how they set out to impact the bridal jewelry industry.

Read here.

 

— Erna Adelson, Writer

 

 

GURL MUSEUM DAY

Heard of this before? GURL Museum Day. An organization that promotes art, community, and feminism. Founded by Diane Lindquist. It's a hot group that you need to know about - it's bound to come up in conversations this year, and this is an easy opportunity for you to shine brightly with all the answers. Also, you may want to attend their next gathering. They're F U N. 

Read here. 

 

— Diane Lindquist, Founder of Gurl Museum Day

 

 

 

 

 

 

 

 

PORTRAITs

grace weston

Okay - so - HOW CHIC IS THIS ISSUE?!

This month's issue is decorated in photography by Grace Weston. An award-winning artist, Grace's work has been exhibited and collected widely in private and public collections in the United States, Europe, Scandinavia, and Japan. Striking, delicious, and filled with a dark sense of humor, Grace's images are one of a kind and filled with imagination-jolting narratives. Her colors are vivid, her image titles are strong. We suggest you peruse and enjoy the Impact Issue's imagery accompanied by a glass of [your favourite beverage] in hand, like you would with your most delicious [select time of day] dish. It's that good.

Read our interview with Grace here. 

 

 

game changer: meet singer/songwriter, trace

TRACE:  a songwriter, singer and snacker. You've probably heard her song's Low and Honey. Grateful and sensitive, music is her purpose; she strives to be the soundtrack to your lowest days turned slightly higher and when she’s not in the studio/bedroom/car writing her emotions out or being an introverted feelings machine. 

She's dropping a new EP this summer. It's awesome. With that said, meet TRACE.

Read here.

 

— Gaelan Simpson, Managing Editor SSR

 

FINDINGS

(Click "FINDINGS" to be linked to all topics below)

CULTURE

music

social media

 

 

 

listicle

social Impact trends: 2018

For the past decade, Elle Communications has worked to tell the stories of best organizations in the impact landscape. From the rise in popularity of "give-back brands" to the massive upswing in attention to social justice following the 2016 election, it’s been exciting for us to watch as our clients increase in relevance and popularity.

On the eve of our own ten-year anniversary, here are ten trends we're seeing right now in the social impact sphere.

Read here.

 

— Danielle Finck, Founder and CEO of Elle Communications

 

 

 

a podcast, transcribed

A CASE FOR WHY TWITTER IS, apparently, NOT ACTUALLY DEAD.

Hi gang. Click this link to read an insightful (and edited - we took out all of the "likes" and pauses - you're welcome) conversation between 4 of Matte Black's coolest and heaviest Twitter users. This topic was sparked after one wine-fuelled happy hour... An afternoon when three of these office individuals claimed that they would pay for Twitter. Yes, pay. Cold. Hard. Cash.

Apparently it's not dead - and it's not just for customer service.

Hear from our die-hards here. 

 

— Micah, Aria, Nolan, and Alex of Matte Black

 

 
 

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Contents

 
 

"OUR DAILY DECISIONS AND HABITS HAVE A HUGE IMPACT UPON BOTH OUR LEVELS OF HAPPINESS AND SUCCESS."

– shawn achor

 
 
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See what the Shape Shift Report team dug up this month!

 

—Findings

CULTURE

Forward Thinking GQ Styles Things Even Further Forward with Redesign.

 

 

The tri-annual (3 times a year, you get the point) publication, GQ Style, just launched their Fall issue and along with an insanely good cover shoot featuring Tyler the Creator, they also opted for a full redesign. From a new vertically stacked logo, to reducing the mag down to a single font (you read that right), they elevated what was already an amazing publication. Also, we can't confirm or deny, but their Podcast Corporate Lunch indicated they have banned the word "trend" from being used or represented in the magazine. We're all in. 
 

Read more here.

 

— Micah Heykoop, Director of Operations at Matte Black

 Photo courtesy of  GQ

Photo courtesy of GQ

 

—Findings

MUSIC

get in the car, keke.

 

Seems like every week there's a new album dropping, from breakthrough artists, to our consistent favorites. This year has really proven the music game is still going strong, and we're only a little over halfway through. Collaborations, dis tracks, and those still riding solo (hey J.Cole), are here to reign. Hypebeast has broken down the best 25 music projects of the year so far.

 

PS- Astroworld would be on this list, but the cut off date was in July.

 

Read more here

 

— Ariel Irby, Graphic Designer at Matte Black

 Photo courtesy of  Hypebeast

Photo courtesy of Hypebeast

 

—FINDINGS

social media

Sorry. Can't. i'm cleansing. 

 

I am halfway through my voluntary two-week break from all social media and it has been difficult. More difficult than I anticipated. Have you ever given much thought to the walk you will inevitably take from your office to your car as the day wraps? Me neither, until this week when my thumbs (out of habit) swiped and slided to open my social media accounts, only to realize there are none on my phone, bummer. 

 

One week in and I must say I feel lighter minute by minute and I might not be the only one. According to a recent Vice article, Instagram will soon allow you insight into how much time you are spending scrolling images of everybody’s summer vacay’s and allow you to limit that time day by day. 

 

Think it sounds stupid? Me too, until I found my thumbs anxious without anything to scroll on that short walk from the office… For now, I’ll be off the 'Gram probably missing out on nothing more than another throwback pic of where you’d rather be on Monday morning. 

 

The new features are set to roll out in the next few weeks. Will users take to the tools or ignore entirely? Only time will tell. 

 

Read more here

 

— Liz Burton, Manager of the Candid Network at Matte Black

 Photo courtesy of  Terrence Caviar

Photo courtesy of Terrence Caviar

 
 

"YOUR CUSTOMERS ARE THE LIFEBLOOD OF YOUR BUSINESS. THEIR NEEDS AND WANTS IMPACT EVERY ASPECT OF YOUR BUSINESS, FROM PRODUCT DEVELOPMENT TO CONTENT MARKETING TO SALES TO CUSTOMER SERVICE."

—JOHN RAMPTON

 
 
 
 
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colophon

 
 

Editor-In-Chief  
Chelsea Matthews
@chelseamatthews

 

Managing Editor
Gaelan Simpson
@gaelansimpson

 

Contributing Editor
Micah Heykoop
@micahheykoop

 

SESSIONS Producer
Aria Davis
@theariachanel

 

Creative Director

Nolan Goff

@nolanwgoff

 

Photographer

Grace Weston

@gracewestonphotography

 

 

 

CONTRIBUTORS

 
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grace weston

Based in Portland, Oregon, Grace Weston has spent the last twenty-plus years photographing small worlds. Her artwork has been recognized internationally with numerous exhibitions, publications, and awards. Grace has also created work in her unique style for the editorial market.

 

Last book read? Dry by Augusten Burroughs.

What are you afraid of: The rise of Fascism

Tattoos? If you had to get one right now… An orange and yellow flame within a blue and purple cyclone to go over my heart chakra.

Best dessert ever? Marjolaine

Song that makes you smile: Right now, the ironic Bowie song “Boys Keep Swingin’”. I went to the David Bowie Is exhibition at the Brooklyn Museum, so I’m on a Bowie bender!

 

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Danielle finck

Danielle has spent the past 15 years working at the intersections of media, communications, entertainment and impact. As the founder and CEO of Elle Communications, a communications boutique in LA and NYC that represents companies, brands and individuals creating social and environmental impact, she works to elevate pioneers who are driving positive change. Some of the brands Danielle has worked on at Elle over the past decade include adidas x Parley, The Little Market, UNICEF, Omaze, Raven + Lily, The Giving Keys, It's On Us, Kind Campaign, Cuyana, Rock the Vote, Invisible Children, and This Bar Saves Lives. 

 

Vice? Prior to becoming pregnant, I would have said a really great glass of wine, but life has changed a bit this year and I currently spend more time than I’d like to admit reading pregnancy message boards. 

Nickname: Elle

Dream childhood pet: I once won a miniature pony in a raffle at a community fair when I was a kid (things people do in Northern California on the weekend). My parents wouldn’t even let me raise my hand when they announced my numbers and it led to a decade-long obsession with mini ponies. Fast forward to today and I have a ten-year-old Weimaraner who is about the size of a pony, so it turns out dreams can come true. 

Best rom com: Love Actually

Guilty pleasure: Travel. I can’t ever seem to say no.

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Trace

Trace is a writer, singer and snacker. Grateful and sensitive, music is her purpose; she strives to be the soundtrack to your lowest days turned slightly higher and when she’s not in the studio/bedroom/car writing her emotions out or being an introverted feelings machine you can find her sipping on wine, eating good food or hiking in her second favorite city ever, Los Angeles. Trace wishes she was Parisian but for now she resides on the reservoir in Silver Lake.

 

If I weren’t a musician, I’d be... an Art Director OR a Marriage and Family Therapist.

Most underrated drink: dirty vodka martini.

Beach or pool? Pool if it’s private (no sand, less people)

Childhood snack: Dunkaroos or Teddy Grahams baby.

First big purchase: My bed frame and mattress. #wildwoman

Your muse: anyone who has disappointed me.

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ERNA ADELSON

Erna Adelson is a Los Angeles-based writer and filmmaker

     

    Wasabi or Sriracha?  Wasabi. And Crystal Hot Sauce.

    Dream date spot: A breakfast date at Republique = I'm living the dream.

    Favourite café in LA. See above. But a new addition to my neighborhood, Highly Likely, is closing in. ; )

    Underrated hype song: I don't know if it's underrated, but Everybody Got Their Something by Nikka Costa. It's from the Blue Crush Soundtrack. Actually, everything from the Blue Crush Soundtrack.

    Mama's wisest words: Keep (non-menthol) cigarettes in the freezer. Tobacco is an anti-inflammatory that works on burns and bee stings, apparently. 

    Quirkiest trait: I'll never tell.

     
     
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    DANIELLE Lindquist

    Diane Lindquist is an award-winning visual multidisciplinary designer, creative director + Founder of GURL Museum Day. She splits her time as Creative Director of Team Friday and as a freelancer for a diverse client roster. She is a member and has previously served as a Board Member of The Professional Association for Design (AIGA) Los Angeles chapter and was recently named VIP Woman of the Year Circle by the National Association of Professional Women.

     

    Favorite game at a carnival: Hands down the coin toss. 

    Worst museum you've ever been to? I have yet to experience anything that lack rigorous curation and was not a compliment to the artists being exhibited. 

    Best exhibition of 2018 so far: 'She Bends: Women in Neon' at Museum of Neon Art. 

    Dream piece of art for your house: Anything from Gabriela Sanchez or David Hockney.

    Drink of choice: Iced Chai Latte

    Motto: “Everything we create is the result of what we have imagined.."