Your identity should not be a secret.
Is identity a sweeping statement that encompasses one's signature (such as, I wear all red and I have red hair), or is it a subtle, unwritten side that defines you?
This drives the question, what is the difference between a brand and an identity?
The difference between the two is that identity is more personal. After all, having an "identity" is something that all brands strive to achieve. Identity requires a high level of self awareness - so much self awareness that it actually enables common folk to feel that they know the brand, despite the fact they’ve never been within 100 miles of their HQ. This deep sense of identity is what sets apart brands that are good and those that are great.
Identity is a bit ambiguous. In 2018, you have your personal identity, business identity, familial identity, social media identity, sexual identity, liquid-courage identity… Do these unique character silhouettes connect? Are they entirely separate? Should they connect?
Welcome to the Identity Issue. Questioning our social constructs and figuring out what it exactly means to discover your own identity: How you define it, how you hone it, and how it intersects with the elements of your life.
To help you along the way, we’ve curated a bundle of knowledge for you to chew on: The articles, interviews, podcasts, and lists in this Issue will be the gas that ignites your creative fire. You identity will no longer be secret. You will no longer have a “secret” identity.