My inaugural edition of The Shape Shift Report is all about Content.
Short hand notes on what was learned when piecing together this issue: As marketing professionals, don’t let your need for gab be a space filler. Never be satisfied with a word count (one of our contributors had his originally-planned 300 word contribution passionately evolve into a 2,000 word essay). Seek out the stuff that would make your grandma’s head turn. If you want to make the world a better and happier place, you can do so - with creative content. Virtual reality videos, gallery installations, and freshly brewed coffee alike can all create a united culture.
Check out the amazing insights of photographer Arielle Vey, a Forbes 30 under 30 female lead, a VR expert and sleuth, and a gallery curator on how she collaborates with artist's when putting together groundbreaking installations. Here at Matte Black, we look around, hard, for the latest and the brightest to inspire our clients and their brand. When you surround yourself with energy like this… no need for filler... you’ll be surprised by the results.
You might notice that this is a particularly colourful version of the SSR. Well, hey, I like color. It grabs attention. Color paints the world and helps convey an array of emotions. There is enough darkness surrounding us. We need a break; an uplifting way to view our surroundings.
Here’s to a new, uplifting view.