The holidays always end up being a mad rush for brands. You prep for your big sales, your 'last day for UPS shipping' emails, and get all of your mailers out. You plan and execute all the way up until the 24th and then.... you get a breather. Well, expect for the fact that Q1 is in a week and the whole year is about to start over again. The wheel isn't ever going to stop and give you time to get better, you're just going to have to find it.
We make our creative process issue every December because we think it is the perfect time to start switching things up. With some new ideas and approaches now, you can start 2018 off in a totally different creative space than you were even a month before. Read these articles, get some tips (or disagree with some tips even), and start switching up your process.