This issue marks the start of Volume 4 of the Shape Shift Report - our 4th Influence Issue. How time flies, right?
Going back through the archives, of The Influence Issues specifically, a few things stuck out to me: 1) In 2014, we were still unsure of the impact of influencers and where influencer marketing was headed. 2) User-generated content and review-based marketing has grown exponentially. And 3) Brands are still figuring out ways to measure ROI when it comes to bloggers and influencers.
All said and done, we're still talking about influence and influencers in marketing. There's still more to be explored.
In this issue we share insight on the brands built from influence, the need for transparency in the industry, as well as a look at Matte Black's newest content product built from the micro-influencer: Candid.