See what the Shape Shift Report team dug up this month!

 

—Findings

CULTURE

Put A (Pink) Bow On It

According to a recent study, 71% of Tinder users feel that political differences is a dealbreaker (and I mean, it is). Cue: OkCupid (aka the owner of Tinder) announcing a partnership with Planned Parenthood where you can add a pink bow to your profile, so prospective lovers know 'wassup. 

 

Read more from Huffington Post.

 

 

— Chelsea Matthews, Founder of Matte Black and Editor-in-Chief of Shape Shift Report

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—Findings

RETAIL

The Things Cities do for Amazon

Amazon is building a second headquarters, and they are having a contest of sorts to decide which city will play host. With opening this second HQ, Amazon promises to invest $5 billion and create 50,000 jobs. That would be huge for any city. Because of this.... mayors are doing some crazy things. Business leaders in Tuscon attempted to send CEO Jeff Bezos a 21 foot cactus and other cities are sending their best YouTube pitch of why they would be the best place for HQ No. 2. The whole dog and pony show is a funny thing to see. Which city do you think should be the second home base for one of America's greatest companies?

 

 Jonathan Godinho, Project Manager at Matte Black

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—FINDINGS

TRENDS

Millennials are filling the voids in their hearts with Houseplants

I feel like millennials have a way of taking something completely normal and transforming it into a content category for their personal Instagram strategies. And hey, I'm guilty too. 

 

This article, from the Washington Post, good further into the increasing household trend of young creatives filling their otherwise mundane homes into urban jungles, "jungalows" and fiddle-leaf fantasies. Not only does housing a tropical oasis give these millennials something to do on Sunday mornings (and perhaps fill a void in their lives), but they also make for great Instagram backdrops. 

 

— Delanie Billman, Managing Editor

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—FINDINGS

FASHION

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Re-selling your own clothes, because why not...

Patagonia launched a program this month that allows owners of used Patagonia clothing to trade it in and have it be resold by the brand. The effort is called Worn Wear and it is so on brand it hurts. Not only will they repair any wear-and-tear from past purchases, now they will even take it as is and give you credit to buy something new if you are looking to upgrade. The list goes on as to why this is a great idea: reduce waste, build consumer confidence in product, incentivize upgrading pieces when you need to go to new climates, etc. The move further cements their status as the outdoor brand that respects its customer, the environment, and top of it all, believes in the time-tested appeal of its product. Check it out for yourself.

 

— Micah Heykoop, Contributing Editor