The Impact Issue is my personal favorite every year. To me, it is the theme that has the best double meaning in that we can talk on one side about marketing or data impact on revenue, or on the other about what it means to be a give back brand.
Really though, these two things aren't mutually exclusive. Any give back has to market smart, and every brand has to have purpose. In this issue we cover a myriad of things, but most notably the intersection of these ideas. Really, what it means to evolve your story and keep moving forward so your impact can continue. Wether or not what you do is rooted in giving something back.