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A Trend Product by Matte Black
 

Issue No. 21   
— July 2016

The Analog
ISsue

 
 
Digital trend publication
blending a mix of culture,
insights and data.

A trend product by


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Contents

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Dig into the issue by clicking on the links below!

 

features

1.  Let Experience lead

While technology has proven to be an incredible asset to brands, there is still a need to disconnect. As agencies and service providers, we are constantly challenged to drive sales with "new innovative ideas" but, we put "getting out of the office" as a low priority. This article explores the importance of experience in today's fast-paced, tech-driven work environments.

— Jennifer Ritter

 

 

2. Convenience comes with a cost

Switzerland based Punkt. was created with the notion that technology is overtaking our everyday lives. So with that, they created a range of products for people who are overwhelmed with the current state of consumer electronics. This piece looks into the growing need to disconnect, declutter and detach from technology.

— Anon for Punkt.

 

 

3. Is technology making us...Dumb?

Is our dependence on technology hurting us more than helping us? A brain scientist give us an honest answer, and it might not be what you think

— Cynthia Kerson, PhD.

 

4. Gallery Halls

We've seen a rise in digital artists in almost all industries, from music video colorists to graphic designers. Although this work lives on a screen, it can be highly influenced by analog experiences.

— David Tocivia

*BONUS ANALOG PHOTOS*

Analog photos. We had some of our photographer friends use a disposable camera for a week. No filters, no edits, just photos.

PORTRAIT

5. Adam Hale

Adam, who's on Instagram as @the.daily.splice, is a collage artist based in London who creates his work using recycled magazines. Read our interview with Adam for this month's Influencer Spotlight.

 
 

OBSERVATIONS

12. ANALOG BRANDS

We list some of our favorite brands who are making a statement, offline.

 

13. COLOR THEORY
14. PODCAST

 

madex

15. Double Dealing

There's been an intrusion. Your physical-self has been upgraded. And this new guy is really cool...

"WE ARE ALL APPRENTICES IN A CRAFT WHERE NO ONE EVER BECOMES A MASTER."

- ERNEST HEMMINGWAY

 
 


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Contents

 
 

"I HATE CAMERAS. THEY INTERFERE, THEY'RE ALWAYS IN THE WAY. I WISH: IF I COULD WORK WITH MY EYES ALONE."

- Richard Avedon

 
 
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EDITOR'S LETTER

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In the world of today, analog can mean so many things. It can mean the romance you once associated with digital-free world. It can mean the fulfillment you get when you sit down with a hot cup of coffee and a printed magazine, thumbing through the pages. Or it can just mean a reflective moment where you let your thumb chill from all the phone scrolls, and take in some of what's around you, IRL.

 

I always look forward to this issue as my career actually started in experiential and offline (confession: Myspace was the only thing around when I hit the ground running in the working world). Something about analog ties back to my roots.

 

And what's even more special is that my roots are literally in this issue. Yep, my very own mother has contributed. With brain exercises. We also have someone who I was able to connect with because of this very magazine we publish, who happens to be a total conduit in trend and innovation, but also takes a deeper look into the lack of importance we place on 'getting out of the office'.

 

As always, please enjoy, consume and share. 

 
 
 
 
 

Chelsea Matthews

Editor-in-Chief

 
 

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Editor's Letter

Let experience lead

Interaction. Inspiration. Invention.

- Jennifer Ritter

 
 
 

More and more we see a backlash against the advancement of technology and are experiencing a desire “to go back to the way things were.”  This desire to turn back time can be interpreted as a desire to tangibly live life instead of just virtually live it. For the better part of this and last century we have seamlessly integrated technology into our lives. This integration has left us connected without truly connecting. We are left desiring “the way things were” when we were required to talk to others, go out into the world to experience life, and to expand our creative thinking by collaborating with others.

 

Sure technology is great and the Internet is cool and all… but what happens when we use technology as a crutch so we don’t have to leave our surroundings and interact with other people? What happens when we stop having in-person experiences?

what happens when we use technology as a crutch so we don’t have to leave our surroundings and interact with other people?

Well, we start to get weird in that strange way when we are too introspective, too closed off, and we become curious about what it is like to live without technology and how to connect with others to make real change. When we rely solely on digital interfaces to gain knowledge and have experiences, we begin to regurgitate the same ideas over and over again not realizing what can work in the real world. Getting outside and interacting with the world makes us better as humans both professionally and personally.

 

At a young age my grandfather, who was a beauty executive, taught me to be a curious learner and to prioritize “in person” experiences. This concept of leaving your surroundings and engaging in a NEW cultural experience was a concept he shared with his global teams.  It actually became an expectation he had of those who worked for him.  

 

My grandfather insisted his teams attend various culture happenings, such as museum and gallery shows, theater and concerts, and store and restaurant openings. He even encouraged heavy travel among his staff. When his teams attended any of these events they were expected to share these experiences with one another and explain how the experience influenced their new work.

 

Because the teams were experiencing various cultures in a curious, immersive and creative way, they became more open to new ideas, more open to how to execute these ideas, and just felt more free to say 'YES!'  This mindset ensured his brand’s dictated the beauty trends while others looked at “what sold competitively and how to anniversary the numbers.”  This concept became part of his winning strategic matrix for leadership in creative development and corporate growth.

 

The men and women who were part of my grandfather’s school of thought now run some of the top brands in the world from Esteé Lauder, LOREAL, Neutrogena, Bare Escentuals, and more. These leaders now share his lesson in curious thinking and having “in person” experiences with their teams ensuring their positions as top global leaders.  

In 2016 various industries are promoting this “have a true experience through connecting” way of thinking. Airbnb is a huge proponent of this.  They have challenged the structure of the travel industry through how we experience new places as visitors.  The original concept of Airbnb was focused on the structure of the hotel industry, however in recent months we have realized their business model actually affects the function and economic constraint of a city or town.

 

Airbnb was roughly founded on the premise of connecting visitors with locals.  The visitor could have a true “local experience” instead of a manufactured one.  This founding premise is what their latest marketing campaign “LIVE THERE” is centered around. This campaign focuses not only on staying in a local home but speaking and engaging with the local host, connecting with them and gaining an authentic experience. 

 

Airbnb has even taken this concept a step further with a beta program in key cities which allows you to connect with “experience” hosts. You choose the desired type of “experience” you want during your visit (nightlife, arts and culture, active sports, touring, etc.) and Airbnb will pair you with a host who acts as your tour guide.

 

The concept is interacting with people is the best way to learn about the world. Back to my grandfather’s lesson being a curious learner and connecting with others will to want to connect more, think more, do more, be more, and invent more.

Other areas of real estate are starting to get in on Airbnb's open source platform of crowd-sharing space.  We see office sharing as the next emerging craze with start-ups like SHAREDESK, LIQUIDSPACE, and VRUMI. Each of these sites allows you to rent a desk, office, or conference room for a day, week, or month. If you wanted, every day you could work in a new office with new people, in a new neighborhood or city.  If you wanted to you could have a uniquely inspiring, new authentic experience every day of your life.  Every day may be a little bit much... but you get the idea about how easy it is to have a unique experience in every aspect of your life by just connecting with people in person.  

 

Wanting to move around and try new things is not a novel concept and neither is being a curious learner and challenging the status quo.  It just seems we get stuck in these ruts where we think it is impossible to turn our wi-fi off and look at books, get out of the office and walk around the block a different way, work from a different location, or just try something new.

 

We are constantly challenged to drive sales with “new innovative ideas” but, we put “getting out of the office” as a low priority. 

It is so much easier to see what is cool on Pinterest, check out online magazines, and look up some review which will tell you what a few other people think about actually experiencing the experience you are looking at. 

 

To truly make your team, brand, company whatever the best… learn from my grandfather and go out into the world.  Make your team go out into the world and actually interact with the world and people, talk about what inspires you and let those inspirations lead you to your new inventions. 

 
 
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—Findings

BUSINESS

 

SNAPCHAT BUYS A DIGITAL MAGAZINE

It's called Real Life for obvious reasons.

Read more ➭

 

 

game of agencies

What roles would your favorite Game of Thrones characters have in modern agencies?
Read more ➭

 

APPLE MUSIC

One year post launch, has it been a success?

Read more ➭

 
 
 

—FINDINGS

SOCIAL MEDIA

 

Pancakes on a beach

IHOP live streamed some pancakes on a beach and it's the best brands most popular social video ever.

Read more ➭

 

Snapchat launches video ads

But we'll all get over it.

Read more

 

 

Old people

They're coming to Snapchat.

Read more ➭

 
 
 

—FINDINGS

TECHNOLOGY

 

NASA builds an app

NASA app means 24/7 live views from ISS on Apple TV.

Read more ➭

 

The internet of things

Former Shape Shift contributor shares all the ways the Internet can kill you.
Read more ➭

 

NYT Puts VR to use.

Read about how the New York Times is using Virtual Reality to tell stories.

Read more ➭

 
 
 

—FINDINGS

CULTURE

 

remember the sims?

The SIMS expands it's gender customization options after 16 years.

Read more ➭

 

The pantone cafe

We're off to Monaco, kbyeeeeeee.
Read more ➭

 

 

BRexit

Thousands take a stand against the UK's decision to leave Europe.

Read more ➭

 
 
 

—FINDINGS

design

 

Apple sets flat icon trend

Design trend setting once again.

Read more ➭

 

the world's ugliest color.

And it's mission for good.
Read more ➭

 

Talk Turkey

This site posts interviews in the form of intimate text conversations.

Read more ➭

 
 
 
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"Digital for storage and quickness. Analog for fatness and warmth."

- Adrian Belew

 
 
 
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colophon

 
 

Editor-In-Chief  
Chelsea Matthews
@chelseamatthews

 

Managing Editor
Delanie Billman
@delanie___

 

Contributing Editor
Micah Heykoop
@micahheykoop

 

Creative Direction
Nolan Goff
@nolangoff

 

Art Direction + Design
Jesse Ligo
@jesseligo

 

Coordinator
Nicole Best
@nikkiibest

Photography

Carlos Quinteros Jr.

@carlosquinterosjr

CONTRIBUTORS

 

David Torcivia

David is a colorist based in New York City who has worked on a number of music videos, movies, television, and documentaries. In his spare time, he can be found either shooting still photography, reading radical literature, or risking his life in unexplored caves. Follow him @davidtorcivia.

 

Last movie watched: Just rewatched Persona (1966) and highly recommend it.

Night in or night out: Night in

Spirit animal: Octopus

Celebrity crush: Marion Cotillard

Something on your bucket list: Camping under the aurora borealis for sure. 

Cynthia Kerson

Cynthia Kerson is an applied psychophysiologist and adjunct professor at Saybrook University, Dept. of Psychology. She also owns an international education program called APEd and until recently ran a small clinic in Northern California working with people with brain disregulations. She travels the globe teaching people to become certified in this unique and upcoming field.


Drink of choice: Red, white or rosé. I live in Napa Valley, need I say more?

On your bucket list: Designing and living in my dream home (happening soon!)

Last movie watched: The Confirmation

Celebrity crush: Johnny Depp, hands down.

 

Punkt.
punkt.ch

Swiss-based Punkt. is a design-led technology company. We make thoughtful consumer electronics that have everything you need and nothing you don’t so you can focus on the things that matter. Like, living.


Show to binge watch: Fawlty Towers

Most inspiring city: Stockholm

Guilty pleasure: Wine. But one shouldn't feel guilty for drinking wine.
Drink of choice: Espresso macchiato

Most addicting social network: Twitter

 

brian-delaney

Jennifer Ritter

Jennifer Ritter is a strategic consultant for global beauty and lifestyle brands. Prior to launching her consultancy, Jennifer worked within the Creativity & Business Innovation department at the Estee Lauder Companies, where she launched DreamSpace, an integrative idea sharing company. 

 

Guilty pleasure: Vanderpump Rules, gummy candy, beauty products

Most inspiring city: What ever city I am in... I love to see new city's... but New York, LA (my current home), and Tokyo

Favorite throwback song: Keep Passing Me By by Pharcyde

Streaming on Netflix: Unbreakable Kimmy Schmit

Author to read: right now I am really into Brene Brown

Adam Hale

@the.daily.splice

Adam Hale is an analogue collage artist based in London, England. He is known for creating artwork using images from discarded publications found on public transport. In early 2015 he began to share his work via the platform he named ‘The Daily Splice’ which soon amassed over 100,000 followers on Instagram. He has since collaborated with such names as Adidas, Christian Louboutin, French Connection and others across four continents.

 

Guilty pleasure: Coco pops with banana milk

Celebrity crush: Emilia Clarke
Most inspiring city: London

Spirit animal: Scorpion because they're fast, accurate and like to cut things up

Streaming on Netflix: I only make time for Game of Thrones

Drink of choice: Brewdog Punk IPA