Influence. Or, influencer. This word probably had no meaning to the marketing industry more than 3 years ago. Blogger, maybe. But this influencer term is hot right now, and for good reason.
When’s the last time that you were influenced by something? You probably can’t remember because, well, that’s the whole point. We follow and connect with hundreds of incredible people online everyday. They have beautiful content, a massive following and a talent for connecting with an audience that is a rare gift. We know their names, their friends, where they traveled to last week, where they’re going next. They get paid to do this? Sounds like a dream. We trust these people. We know they have good taste. Do we want to be them? Not necessarily, maybe. But we can’t help to live vicariously through them. These are the people who influence us, whether we seek to be influenced or not.
“THE KEY TO SUCCESSFUL LEADERSHIP TODAY IS INFLUENCE, NOT AUTHORITY.” —KEN BLANCHARD
Influencer marketing is quite possibly the most *authentic* form of advertising that has only been made possible by the ease and shareability of what is technology. Social media, if I’m being more specific. So how can brands leverage these individuals? Does it make sense for every brand? Does it pay off?
We cover all of these topics and more within The Influence Issue...
Enjoy, consume + share.