OUR RESOLUTION: NOT JUST ‘IN WITH THE NEW’ BUSINESS; BUT IN WITH THE RIGHT NEW BUSINESS

OUR RESOLUTION: NOT JUST ‘IN WITH THE NEW’ BUSINESS; BUT IN WITH THE RIGHT NEW BUSINESS

By Ryan Berman

 

RYAN IS FOUNDER AND CHIEF IDEA OFFICER AT I.D.E.A. -- A 70 PERSON CREATIVE AGENCY BASED IN SUNNY SAN DIEGO, CA. AS A PROBLEM SLAYER, RYAN HAS CRAFTER STORIES FOR BRANDS SUCH AS NEW ERA, KSL RESORTS, PUMA, SUBWAY, SUPRA AND UNICEF. DON'T FOLLOW HIS INSTAGRAM @RYANBERMAN76 UNLESS YOU'RE PREPARED FOR A HEAVY DOSE OF HIS SON AND DOG. 

 

 

If you’re like me, you probably have a wish list of personal and professional resolutions you’d like to conquer in the new year. And why I’ll spare you the TMI details of my personal resolutions, I have no problem revealing i.d.e.a.’s professional intentions. So without further ado…

 

WHAT’S I.D.E.A.’S 2015 AS A CREATIVE AGENCY? IT’S NOT ONLY TO STAY IN HEALTHY PARTNERSHIPS WITH OUR EXISTING CLIENTS — BUT TO ‘DATE’ THE RIGHT NEW PROSPECTS RIGHT FROM THE START.

 

Everyone loses when you’re in the wrong relationship. And acquiring new business is like living through an exciting new affair. And when we find ourselves first going out with the wrong prospects we do so for many of the same reasons we date the wrong people: 

1) Fear of not being desired. 
2) Hope that this could be a love affair right from the start. 

 

So how are we attempting to eliminate the ‘it’s not you, it’s me’ conversation with future prospects? 

 

With RequestForClient.com 

 

RequestForClient.com begins to change the way we prospect future ‘dating opportunities’. If our sense of humor’s match, new prospects will be able to see so here. As strategic and creative partners for our clients, the ones that ‘get it’ (‘get us’) will be better suited to take the tree trust fall when it’s time to buy that courageous campaign we present that truly would move the needle for clients. 

 

The cliff notes version of the above?

 

We believe there is a better way than only adhering to the herding process of the existing RFP process. RFC is our strategic way to make sure we start our BD efforts off on the right foot. If you can flip the script in 2015 and come up with your own vetting process, go for it. 

 

And if this isn’t your cup of tea, then let us at least help you land on your New Year’s resolution at ResolutionRoulette.com.//