Just Go With It


In this month’s issue, we wanted to toy with the idea of the maker and the one thing that interacts so directly with creation: the hands. No matter the medium, it is the hands that our mind uses to carry out it’s aims. And what better way to embody this than to take it a step further and use our hands to further remix the idea with water and paint.


What did we find? Watercolor, in it’s essence, has a mind all it’s own. The more we tried to manipulate it, the more we pushed against the medium’s DNA. Sometimes, letting the creation guide the creativity is really the only way to go.


-- Nolan Goff, Creative Director

Chelsea Matthews