Influencers With Day Jobs

influencers with day jobs

 

Finding your identity is difficult. Is it possible to have more than one? And is your day-time identity different from what you do at night? We chose five lifestyle influencers and asked them to share with us their identities online vs in real life...

 

 

lily montasser : @THEDEMELER

New York

My Identity As An Influencer

I try to have an element of distance regarding my identity as a social media influencer. My Instagram shows what I’m doing day to day, but you don’t really know anything about me. I never share anything personal on my Instagram: friends, family, love life, etc. My aesthetic is also a bit sterile which I think adds to that feeling of restraint. I love when people have an element of mystery. I find that very alluring.

 

 My Professional Identity

I work part time on the creative team of a very well known tech company, and it often overlaps with my career as a blogger. A lot of the work is marketing based on retail moments and trends. I also do a lot of writing and curating of products. At my day job, I am anonymous to the work I’m creating. There are no photos of me. I’m not stating my opinions on the trends or telling people where I bought things. And that reflects how I dress in the office. At work I’m low-key, casual, and usually not in any way “high fashion.” Also because it’s a tech company, I don’t feel the need to be decked out. Which is refreshing.

 

How the Two Compare

While my work as an influencer is similar to my day job, my identity at the two are very different. As an influencer, I have to be presentable and photo-ready at all times. I’m pretty low maintenance, so I don’t enjoy doing my hair and makeup every morning. So when I go to work, I’m just in jeans and a T-shirt with my hair in a messy bun. You would never guess I work in fashion.

 

 


 

Jordan Santos : @jordanrisa

Los Angeles

My Identity As An Influencer

It’s weird to refer to myself as a social media influencer, since I’m always behind-the-scenes in the social media industry, working *with* influencers and collaborating with them on behalf of brands. I think my ‘identity’ as a social media influencer is simply a more curated version of myself. I like traveling, experiencing cool new spots in LA and clothes, which you can see by looking at my Instagram. I also try to put humor into social media - some people take it so seriously! You’ll see drake lyrics, rap references and “real captions” like “went for this crop job bc my eyes were closed.” But there’s definitely stuff you don’t see. A lot of people think that what they see on Instagram is reality. Some think that all I do is travel, take photos of myself and go to brunch. What they don’t see is long hours behind a laptop working, my extremely messy room or many of my friends/family/boyfriend - which is a big part, if not most, of my life.

 

My Professional Identity

In the workplace, I’m organized, diligent and honest. As an Account Director at SWIM SOCIAL, I not only have to be on top of my work, but also oversee the work of four others. I need to set a standard of hard work, but I also try to set a standard of fun, in a way. In general, work can get repetitive or stressful, so it’s important to have some fun throughout the day - making jokes, bumping Drake & Beyonce- to balance that and make you want to keep going.

 

How the two compare

My identity professionally isn’t too far off from my identity on social media. As an Account Director at a social media agency, I kind of need to have a curated feed as that is what we aim to accomplish for our clients. I also need to be in-the-know of trends or new hot spots to stay relevant not just for myself, but for the company and clients I work for. Those different brands and businesses come to us for those very reasons. As far as my personality on social media, I think it’s pretty similar to my personality in the workplace. On my feed, I feel like there’s a bit of a contrast sometimes - silly captions with photos that are carefully curated and wouldn’t seem humorous otherwise. This is the same for work - I’m intentional in every aspect of my job, but I do try to lighten things up by bringing humor into the office. And just like I wouldn’t portray my messy room on my Instagram, I wouldn’t bring that messy side of myself into work, where I’m extremely organized. I try to be my best self in both!

 


 

Koentadi Hadinoto : @koentadyy

Sydney

My Identity As An Influencer

I’m a social-media influencer focusing on lifestyle, travel and food. I always capture my daily lifestyle in Sydney and share it via social-media platforms such as Instagram and Snapchat. I’m also a social media content creator where I try to focus on creating images without affecting their authenticity.

 

My Professional Identity

I’m an Indonesian living in Sydney, Australia. I’m also a full-time student at The University of Sydney, working towards my Bachelor’s degree in Chemical and Biomolecular Engineering. Starting this July, I’m going to be studying in France for my exchange program, representing my university. I’m very focused on achieving my goals as a student and professionally.

 

How the two compare

My two identities are very different. Studying engineering is a fantastic asset for my future. However, because of social media life, I am able to deal with the difficulties of being an engineering student, such as dealing the stress of working a difficult project. My Instagram especially has offered a lot of incredible opportunities ever since my arrival in Sydney, such as working with renowned companies and traveling more.

 

 


 

Brittenelle Fredericks : @brittenelle

Los Angeles

my identity as an influencer

I hope my social media doesn’t identify me in any way. It’s a small little scope of my life. The in’s and out’s and inbetween’s are who I really am! I like to project being true to yourself with whatever means of self expression seems comfortable to you. I enjoy men’s inspired fashion, and tend to tilt that way on the scale. I also post goofy stuff, because life is too short. I’d like to hope anyone who follows me can identify with me in some way shape or form.

 

My professional identity

I work in advertising which works great, as I often work with brands in outdoor advertising that I work with through social media. It’s given me a lot of confidence and help in negotiating and communicating properly and attending networking events.

 

How the two compare

I feel they compare in regard to business, and building solid working relationships, and selling yourself properly if that makes sense. I don’t feel people buy products, they buy the person. That’s why it’s always important to be true to yourself and genuine. I feel they differ as social media is a projection, and typically isn’t what’s really happening in your life. It’s completely open to interpretation. However, if you sneak into my office for a day, I think you get a much better glimpse of my day to day and who I really am as a person.

 

 

 


 

Ashley Guyatt : @ashbegash

Los Angeles

My Identity As An Influencer

My blog, Blonde Collective, is an online fashion destination for everyday ‘ootd’s’ if you will, that are all within reach in terms of price point. My personal style evolves with my mood, and to be able to document each new outfit that I put together for everyone to see and actually be influenced by is so fun. I love inspiring my followers to put together looks that represent not only the current trends, but also their own personal style as well, on a budget essentially. Fashion can be so fun and it doesn’t have to be thousands of dollars! I’ve really enjoyed connecting with the people that follow my social media channels and appreciate the looks that I put together from the stores that I frequent. It is so gratifying and the best creative outlet for me after a long day in the office.

 

My Professional Identity

I am the Social Media Manager for James Jeans, a luxury denim company located in Downtown Los Angeles. My main job is to maintain all social media channels for the brand, learning the ins and outs of the social realm and finding out the best ways to grow the brand’s reach and get our product in front of as many eyes as possible. Each day is different from the last, which makes things interesting but definitely challenging as well. I love that I get to represent the company in the eyes of the influencers that I reach out to and work with on a regular basis; I’ve made some great connections with some amazing girls in the industry because I know my expectations when working with a brand, so I feel we can connect quite easily!

 

How the Two Compare

By day, I am the one managing influencers and reaching out to new people to coordinate some cool collaborations. By night, I am the one going through those emails, connecting with new companies, putting together pieces that I feel emulate my style and at the same time, trying to inspire my followers to see outfits in a new light. I love that I am in the thick of the social media world; I get the front-end of it all, as well as the back. My 9-5 identity is a fashion industry professional who is constantly thinking of new ways to grow this brand that I am lucky to represent, and really doesn’t stop working once the day is over. My social media influencer identity is someone who is constantly brainstorming ways to differentiate herself and her growing brand in this vast community, all the while trying to stay creative and think of new content to post each and every day. Truthfully, they overlap in a very special way and both are as equally as important to me; social media has an endless amount of potential and I am so thrilled to be at the beginning of it all.