10 THINGS I HATE ABOUT BEING AN INFLUENCER
ANONYMOUS* SUBMISSIONS BY OUR INFLUENCER NETWORK.
*These submissions have been kindly submitted by genuinely (seriously) lovely influencers we work with. They love what they get to do. This is just a catchy title to get you readin’ these damn good tips!
WHEN YA MAKE ME PAY
“When a company has a bunch of exciting back and forth with you about working together, and then says something to the effect of: “Okay, so to kick off - first you will buy something from [us] for 60% off !!!!! :) Then you will post about it to all of your followers. If it brings us traffic, we can give you an ADDITIONAL 70% off your next purchase!”
That’s not reaaaaally working together, that’s basically me paying to work with you.”
2. VERY STIFF GUIDELINES
“Sometimes there are so many guidelines with Instagram stories [or permanent posts] that it’s difficult to make the upload feel real. It’s very unnatural and I know my followers can tell when it’s a really heavily guided paid-ad. The best content you’ll get is when you match with an influencer who’s truly right for the brand and they feel excited to talk about it. Try to hold back on all of the “key phrases” / specific locations / angles of the product / curated copy to a minimum when clarifying the content requirements - this really sucks the life out of a potentially great campaign!”
3. SOMETIMES, IT’LL JUST COST $$$
“Don’t be afraid to shoot your shot! But also don’t be alarmed if influencers ask for financial compensation. This is the way you play the game nowadays. I’m sure your brand rules, but I can’t keep posting if it’s not helping me pay some of my bills. An easy way to get a feel for market rates is to ask for a media kit! Negotiations are always possible, just a crucial point to keep in mind!”
4. SO. MANY. WORDS.
“My greatest piece of advice - keep it simple! If there are too many details (like, you post this on this day… with this discount code… and then you upload this…. and then ask people to follow us and you and comment below…and then you tag you bff…) it get’s a little overwhelming. If you have a big ask, be sure its clear and you send a contract!”
5. WHEN IT FEELS A LITTLE FOGGY
“Be sure to give a clear run down of your brand when you first pitch the deal. Simply sending an IG profile isn’t really enough for me to get the gist. I honestly really love hopping on the phone with people. That’s the best way for me to figure out if I’d really be down to back the product and if it’s worthwhile for the client.”
6. WHEN IT’S AN AWKWARD FIT
“Before reaching out to an influencer who’s got great reach (or you’re a big fan of?! etc) take some time to walk through their personal brand to see if you’d really be a great match, product + person-wise. While many influencers will promote nearly anything (if the price is right) followers won’t connect to that content as naturally as they would with something that they believe their profile is advertising.”
7. WHEN WE DON’T GET GUIDELINES OFF THE BAT
“I feel that a lot of [brands and influencers] waste a lot of time with back-and-forth emails before locking in a deal - oftentimes, by the time the deal and budget surfaces, it’s just not a fit anyways. In a dream world, brands would hit us up with the brand info, the deal, the budget you’re working with, and the timelines. Then we can get down to business and work something out efficiently.”
8. HARSH NEGOTIATING
“I’ve had brands come back to me after I’ve sent over my media kit asking me to justify my rates and create a case for them in order for us to move forward. I understand that part of working with influencers is negotiating - as everyone has their own, unique budget, but that really rubs me the wrong way when I feel attacked by someone who’s asked to work with me.”
9. TIME LINES.
“Ideally, when you ask an influencer/creator to make some content for you, it’s great to be able to give them at least 1-2 weeks of lead time to shoot. When I have more time to familiarize myself with your product and consider how my followers will best engage with it, the better. If I send you my content - feedback within a few days to a week (at most) is really important. That way, if you need adjustments, I can keep that top priority and reshoot promptly. Sometimes I’m sitting on unapproved content for months - to the point when it’s no longer seasonal or feels real . Keeping everything concise and giving timelines is great.”
10. LET’S LINK
“Take the take time to invest in the [influencer] clients that you want to grow with. When you build something real (and again, it all starts with that phone call or cup of coffee!) both parties become more than just two robots over email. Bonds make creating good content even more important and you really begin to understand what to expect from each other. Smooth sailing from there, really!”